Articles on seo
Every GhostPane article about seo — 4 in total.
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Which AI crawlers are reading your site, and how to find out
GPTBot, ClaudeBot and a dozen others are fetching your pages right now. None run JavaScript, which is why your analytics shows none of it. Here is where the evidence actually lives.
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Core Web Vitals: what to measure and what to actually fix
Lab scores and field data measure different things, and only one of them counts for ranking. What each metric means, what causes bad ones, and which fixes are worth the effort.
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llms.txt: what it proposes, and whether it does anything yet
A Markdown file at your domain root describing your site to language models. The idea is sound. Adoption is close to zero, and it is worth knowing which of those two facts should drive your decision.
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Why AI Overviews traffic is invisible, and what to do instead
Google's AI Overviews send clicks that look exactly like ordinary organic clicks. No tool can separate them, because the signal does not exist. Here is what you can actually infer.