attribution
Articles on attribution
Every GhostPane article about attribution — 2 in total.
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UTM parameters that do not lie to you
Most UTM problems are not tagging mistakes, they are the absence of a convention. Four rules and a naming scheme fix nearly all of it.
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How to track traffic from ChatGPT, Perplexity and Claude
AI assistants send real visitors, and most analytics files them under the wrong channel or loses them entirely. Two configuration details decide whether the number you see is right.