how-to
Articles on how-to
Every GhostPane article about how-to — 2 in total.
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UTM parameters that do not lie to you
Most UTM problems are not tagging mistakes, they are the absence of a convention. Four rules and a naming scheme fix nearly all of it.
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Leaving Google Analytics: a checklist that does not lose anything
The switch itself takes an afternoon. What goes wrong is everything around it: the history, the goals nobody wrote down, and the six weeks you needed both running.