google-analytics
Articles on google-analytics
Every GhostPane article about google-analytics — 4 in total.
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Google Analytics alternatives in 2026: an honest field guide
There are about six real options and they are not interchangeable. Sorted by the situation each one genuinely suits, including the case where staying on GA4 is right.
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How long does GA4 actually keep your data?
Two months by default for the data that matters, and most properties were never changed from it. What expires, what survives, and how to keep the rest.
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Leaving Google Analytics: a checklist that does not lose anything
The switch itself takes an afternoon. What goes wrong is everything around it: the history, the goals nobody wrote down, and the six weeks you needed both running.
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How to migrate from Google Analytics 4 without losing your history
Export the history, run both tools in parallel, reconcile the gap, then switch. The whole migration is an afternoon — provided you export before you delete anything.