accuracy
Articles on accuracy
Every GhostPane article about accuracy — 2 in total.
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How much of your traffic is bots, and how to stop counting it
Roughly half of all web traffic is automated. Most analytics tools catch only the bots that identify themselves. Here is what the rest looks like and how to exclude it.
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Why your analytics numbers never match
Two tools on the same page will disagree by 10–40%, and neither is broken. Here is every reason why, and which number to trust for which decision.