Articles on analytics
Every GhostPane article about analytics — 9 in total.
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What self-hosted analytics actually costs to run on Cloudflare
A pageview-by-pageview breakdown of Workers, D1 and Durable Object usage — why the write pattern decides everything, and where the free tier finally runs out.
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Conversion goals and funnels that tell the truth
Most funnel reports flatter you. Here is how step ordering, attribution windows and revenue rounding quietly inflate the numbers, and how to define goals that survive scrutiny.
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How much of your traffic is bots, and how to stop counting it
Roughly half of all web traffic is automated. Most analytics tools catch only the bots that identify themselves. Here is what the rest looks like and how to exclude it.
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Why your analytics numbers never match
Two tools on the same page will disagree by 10–40%, and neither is broken. Here is every reason why, and which number to trust for which decision.
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Which analytics metrics actually matter, and which are theatre
Most dashboards show thirty numbers and about five of them should change a decision. Here is which, and what each is genuinely evidence of.
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How to migrate from Google Analytics 4 without losing your history
Export the history, run both tools in parallel, reconcile the gap, then switch. The whole migration is an afternoon — provided you export before you delete anything.
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How cookieless analytics counts visitors without storing anything
The daily-rotating salted hash, explained properly: what it can measure, what it deliberately cannot, and why the limitation is the feature.
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How to track traffic from ChatGPT, Perplexity and Claude
AI assistants send real visitors, and most analytics files them under the wrong channel or loses them entirely. Two configuration details decide whether the number you see is right.
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Google Analytics alternatives that don't need a consent banner
A practical comparison of the analytics tools that run without storing anything on a visitor's device — what each one costs, where the data lives, and what you give up.