measurement
Articles on measurement
Every GhostPane article about measurement — 11 in total.
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Server-side versus client-side analytics: what each can actually see
The debate is usually framed as accuracy versus detail. That is roughly right, but the specific list of what each side can and cannot observe is more useful than the slogan.
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Edge analytics: counting the request instead of the page
Moving measurement from the browser into the request path changes what is observable. Two things become visible that no tracking script has ever been able to see.